Working at BBH was a very valuable experience for my practice and the work and guidance they offered Ollie and I was fantastic. The pace at which we worked, the huge responsibilities we were given and the variety of tasks would have been very beneficial in a UK branch but the amount I learnt was amplified massively being in China.
After being unsure before I left about what China had to offer me, working there completely changed my mind and it definitely seems a place I need to spend more time working and living in the future.
Living in Shanghai showed a side to the city you wouldn’t get as a tourist, I felt I saw how the city worked and loved what it had to offer me.
I found , in working in Chinese advertising, my interests in translation and communication were really stimulated and challenged, giving me a lot to think about and reflect on in my own work. I got to experience working under a creative director and as part of a big team and with the time I was there I really felt I got to understand my practice internationally.
I felt I saw what was available within the creative sector in china and what was yet to be explored and developed. Particularly a gap between creativity for personal gain (rather than commercial) and amazing advances in technology. You could see how young a lot of these companies and ideas are and really exciting work and spaces are starting to emerge in Shanghai, it really felt like an amazing thing to be part of. It was a very valuable experience for me understanding my work and the way the design world is and can develop both within china and in a global scale.
I truly encourage anyone with ambitions for their practice to explore working outside of London and can honestly see China as having massive potential for growth, change and a stimulating creative space for designers and thinkers from all over the world.